A quality audit involves a detailed status report on the website including the following indicators:
- Analysis of current ranking positions in the Google;
- Analysis of the source code of the website;
- Analysis of the website URL structure;
- Back Links to the site - from whom and with what parameters;
- Check all external and internal links;
- Analysis of the navigation menus of the website;
- Analysis of website’s content - titles, meta descriptions, quantity tags, density of keywords;
- Analysis and advice to improve the overall performance of the website in regards to search engines optimization, e.g. what links to build and what text to use.