SMO (Social media optimization) increases the communication of a website - methods of promotion in blogs, social networks and forums.
The positive effect of SMO is very high today, thanks to Facebook, G +, Twitter and many other social sharing networks that gather an audience and web traffic sometimes equal with traffic coming from search engines. SMO is a powerful tool for webmasters and for each website owner, giving the opportunity to work continuously and aggressively in the popularization of his/her website. Realizing the power of social media, even Google actively developed its social network G+, since this marketing method gives quick and very positive results. For the consumer, it is important when a friend or acquaintance recommends a website or a service; it creates trust or interest in us and makes us get to know it in detail.